Services

A solid commercial strategy is the foundation for your business success.  Every business needs to show top line growth and I can help your identify -  

• Market Benchmarking
• Growth potential of existing products or services 
• Launch strategy for a new service/event /publishing brand
• Identify the gaps in the market with a where to play, how to win and what it takes to win strategy

Do you have a targeted brand communication plan?  Are you reaching your desired audience and are they engaging with you?

• Building persona's and key audience groups
• Review and leverage your data for effective marketing messaging
• Create different key audience communication strategies

With vast event experience running niche conferences and leading some of the biggest exhibitions in the world, creating a strategy to maximise the potential is vital for event success.

• Event strategies include the agenda, key speaker mapping, audience persona's and commercial partner prospect identification and marketing plans

Your sales team is the tip of your spear. But when did you last support in them and invest in them?

My trainings focus on;

• Value Positioning
• The Negotiating Matrix
• Tactical Sales Strategies 
• Live Role-plays and Pitching Sessions
• Positioning and Communications

Reach out for how this training can support for your commercial growth

Every business needs to evolve their portfolio to meet customer needs or even pre-empt what audiences want by adding to your portfolio

• How do you know what products to add to your business?
• Consider competitor benchmarking to find the gap in the market
• How will you position the new product? What language and communications are needed to launch effectively?
• Keep in mind the business school methodology...MVP and get it out to market.  In other words, launch before you're ready, test, learn, adapt and promote!

The market environment is more dynamic than ever – shaped by rapid technological change, geopolitical shifts, and evolving customer expectations. What worked yesterday might not work tomorrow.

High-performing organisations review and adapt their go-to-market (GTM) approach continuously, focusing on three core lenses:

1. Strategy: Aligning business priorities and positioning with market potential.
2. Enablement: Equipping teams with tools, clarity, and capability.
3. Effectiveness: Ensuring execution translates strategy into results.