Nicky Dawson

Growth Simplified

Business growth becomes harder when markets mature, customer expectations shift and traditional revenue models slow.

I support leadership teams in identifying where growth will come from next and how to execute it.

After more than 20 years leading commercial and cross-functional teams across international media, events,

publishing and data businesses, I now partner with organisations to unlock new revenue streams, launch new

products, optimise commercial performance and navigate periods of transformation.

I don't just bring consulting expertise; I bring over two decades of hands-on commercial leadership, having built

teams, owned P&Ls, delivered revenue growth and led businesses through periods of change.

Get in Touch

My Approach

My service includes a comprehensive consult to help understand your business, where you want to go and identify gaps and opportunities in your commercial and business strategy.

I'll work with your team to help reframe your plans, identify opportunities and create a commercial and communications strategy for growth.

Why work with me?

I've worked internationally for more than 20 years supporting businesses with launches, data-led transformations, creating strategies and executing growth plans.

I work as a fractional partner, I bring outside eyes, years of experience and fresh perspective to support your ambitions.

Services

Business and Commercial Strategy

A solid commercial strategy is the foundation for your business success. Every business needs to show top line growth and I can help your identify -

Growth potential of existing products or services
Launch strategy for a new product/event/ brand
Identify the gaps in the market with a where to play, how to win and what it takes to win strategy
Create execution plans with commercial and marketing teams to deliver growth
Enhance internal alignment to ensure growth strategies move forwards

Brand and Commercial Communications

Do you have a targeted brand communication plan? Are you reaching your desired audience and are they engaging with you?

Building persona's and key audience groups
Review and leverage your data for effective marketing messaging
Create different key audience communication strategies

Event Planning and Strategy

With vast event experience in running niche conferences and leading some of the biggest exhibitions in the world, creating a strategy to maximise the potential is vital for event success.

Event strategies include the agenda, key speakers mapping, audience persona's and commercial partner prospect identification and marketing plans
Key stakeholder management and partnerships

Product Launches

Every business needs to evolve to meet customer needs or even pre-empt what audiences want by adding to your portfolio

How to know what products to add to your business?
Consider competitor benchmarking to find the gap in the market
How will you position the new product? What language and communications are needed to launch effectively?
Keep in mind the business school methodology...MVP and get it out to market. In other words, launch before you're ready, test, learn, adapt and promote!